Advertisements on Twitter will be more ‘alive’, because brands or products can now advertise in a form of video. Before that, marketer can only use regular text or picture to advertise their mobile app to the audience. Twitter claimed that video can build user engagement and triple the number of installations.

This feature is called Video App Card and will be played automatically on the timeline, so it will likely to make users feel annoyed. Under the video, you can see the pop up menu to install the application.

The video advertisement has the chance to reach many audiences. This is based on the fact that 82% of Twitter users watch video from their timeline. To maximize the campaign, brand can also choose specific target based on interest, keyword, device type, location, and user demographic. Go to http://ads.twitter.com for more information.