Snapchat is one of the social medias that can be said as having a fast development since been launched 5 years ago. Until now, Snapchat has 100 million of active users every day and it is noted that there are 40 millions of snaps (a name for photo or video uploaded by user) each day. This thing then used by the businessmen to promote their business through Snapchat. For you who have not known this American made app, Snapchat is an app to show photo or video uploaded by the users with the maximum duration of 10 seconds. After 10 seconds, the photo or video will be disappeared and cannot be seen anymore. The photo and video can also be decorated with captions, brush pen, and also emoji.

But there is other way to use Snapchat as a marketing trick. For example, the well-known fashion brand, Michael Kors, uses Snapchat to promote their new collections before being launched at a fashion show. Or with endorsement trick, because there are lots of public figures who have Snapchat, you can endorse them with your product. Or if you want to hold an event, you can do live report about the event to make audience more interested to come. Why is it effective? Because when audience seen your snaps, they will give 100% of their attention to it although the snaps cannot be seen again. That’s what makes the businessmen interested to take use of Snapchat as the marketing trick. Interested to follow the trick?