A few days ago, Instagram revealed a number of topics and hashtags most often discussed during Ramadan. Among them are topics around family and friends, travel, food, and online shopping. This insight was not only used during Ramadan, but since two weeks before the Ramadan.

Topics around travel and online shopping are widely discussed after Sahur hours until noon between 12.00 - 14.00. The two topics will slowly be replaced by topics about family and food before the time of breaking fast. This topic become the most often topic discussed by Indonesian Instagram users, until its peak on seven days before Eid, according to Instagram's 2018 internal data.

According to Facebook and Instagram Indonesia Client Partner, this data can be used as a benchmark for creators content, especially for business account owners to upload content at these hours.

They can also add popular hashtags during this Ramadan. These tags include #selamatberpuasa, #tokoparselmurah, #happyfasting, #sepatumuslimahsporty, or #semangatpuasa in order to reach more targets. It’s not the top tag, but its growth increases during Ramadan.

Although the Instagram algorithm is no longer chronological in displaying timeline, these methods are arguably still effective in attracting consumers. Because, the algorithm still considers the things that are considered by the user, so the related content will still appear at the beginning.