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International Standard Local Clothing Brand

Miranti Devina

The Executive, an Indonesian brand that is also popular in Southeast Asia.

Photo source: The Executive Indonesia (Facebook)
 
Did you know that this elegant fashion brand comes from Indonesia? That's right, The Executive is produced by PT Delami Garment Industries, or known as Delamibrands.

Founded in 1979 by Johannes Farial, Delamibrands started as a trousers manufacturer for men's clothing under the Wood and John Far brands.

Then in 1984, The Executive, which was then called Executive 99, was pioneered and became the market leader for the men's pants fashion category.
 

Photo source: The Executive Indonesia (Facebook)
 
The brand name changed to The Executive in 2000 as the owner of the company changed. Apart from The Executive and Wood, Delamibrands now also houses other fashion brands such as Wrangler, Colorbox, Et Cetera, Tirajeans, Lee, and Jockey.

The Executive is still a favorite among male executives in Indonesia, as evidenced by the 2014 Indonesia Original Brand (IOB) survey.
The company's persistence to continue to innovate to produce local clothing with international quality standards makes you not only find trousers for men with the brand The Executive but also a collection of blazers and knitwear.
 

Photo source: The Executive Indonesia (Facebook)
 
He also produces women's clothing, ranging from skirts, blazers, trousers, blouses, dresses, to women's underwear.

With 60 stores and more than 100 counters in shopping centers, The Executive can be found not only in Jakarta and Java Island but also in Ambon, Bali, Balikpapan, Banjarmasin, Batam, Jambi, Makassar, Manado, Medan, Palembang, Pekanbaru, Pontianak, and Samarinda. Wow! Really embrace the Indonesian people, right?

Indonesia should be proud of the existence of The Executive which is also exported to Malaysia, Singapore, and several other countries in Southeast Asia. Great!

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