Integrity is the most important thing for Sinar Mas. This company with six business fields always maintain their consumers’ trust to build a sustainable relationship between them. The Sinar Mas pulp and paper business is under the name of APP and began with Tjiwi Kimia as the chemical company producing raw materials to make paper. Until now, APP paper is not only producing in Indonesia but also in China with more than 19 millions of products. Moving into food and agrobusiness, Sinar Mas stands for palm oil processing to ensure people’s needs and make it exported to more than 70 countries.

Sinar Mas also play their role in finance with the establishment of finance company under PT Sinar Mas Multiartha. This company handles health insurance, security, banking, and finance management. Without being picky of consumers, either corporate or individual, both are this company’s market target. Not only that, there is also real estate development called Sinar Mas Land. Their achievement on this business is pretty blissful, they got approval as one of the biggest property companies in Southeast Asia with more than 40 years involving in it. In that 4 decades, Sinar Mas Land had built town buildings, housings, commercials, retails, industry areas, and hospitals in Indonesia, China, Singapore, and Malaysia.

For their telecommunication business called Smartfren Telecom, it is the provider of communication service. Because of their advanced system, they already have international quality for their products and services. The system is called CDMA technology, Code Division Multiple Access using radio communication with EV-DO network, a network equals to 3G with good quality of data transfer and sound. Their other subsidiary is on energy and infrastructure business, PT. Dian Swastatika Sentosa. The business runs in mining, electricity generator and steam machine, chemicals trading, and multimedia. Besides big business, Sinar Mas also takes business in health with building Eka Hospital. Although it is a newbie in hospitality business, but Eka Hospital has already opened a branch in Riau. With a purpose of bringing Indonesia in various kinds of business, Sinar Mas always tries to keep their company culture values to their employees and show their best integrity to the people.