The media of choice for business continuity now and in the future. How important is it to your business?
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Social media or social media is a digital platform that can support the continuity of your business. Apart from being a supporting factor, you can also gain material benefits from your social media. Almost all Social Media platforms implement a Monetization system online. You will get the benefits of a platform on the account you create and register.
Before discussing more about Social Media, several types of accounts can be registered, namely, whether you create the account for personal or business purposes. Whichever type of account you create, both can still be monetized and become a source of income.
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The following are the types of social media accounts that users often create online:
1. Celebgram / K.O.L (Key Opinion Leader), or what is often called influencers
This account is usually created with personal goals first. However, some are also used to make a profit if you have a lot of followers, and can even be a source of livelihood for those who actively use them.
2. Business Account, usually created and used for the profile/bio of a business/company
Some of the most popular social media currently are Instagram, TikTok, Facebook, and YouTube. Do you know? In fact, from the social media mentioned above, YouTube is one of the social media most used by online users in the world, you know...
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Then, what about SEO (Search Engine Optimization)? SEO is a technique used to optimize a website to make it easier for search engines to find pages/websites and place them on the first page in search engines with keywords specified by users online. By occupying the first page or first place in search engines, you will have more potential to get more visitors.
There are still many business people or entrepreneurs who forget the role of SEO (Search Engine Optimization). However, in reality, SEO (Search Engine Optimization) is needed so that brands/businesses can appear on search engines regularly when searching on the internet. When online readers/users find it and they are interested in your brand, product, or business, your brand/business will easily be found and visited. Or, maybe it could also be an alternative, even a benchmark for some netizens to choose, determine, or buy your product/business.
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This is different from social media, which tends to be used for product/business updates and promotions. Talking about Social Media, quite a few social media have ended up leaving or some of them are no longer popular in the online world. Apart from that, you also have to consider if at any time the Social Media is no longer active. You must stay up-to-date with other Social Media platforms.
Both Social Media and SEO (Search Engine Optimization) can be done for promotion. It just depends on your preference or choice. In your opinion, which of these 2 platforms has higher value and is more important? Social Media or SEO (Search Engine Optimization)?
If you plan to build an efficient, effective, and online business/brand, then you must consider both. So that your brand, business, or product is easy to trace and search on any platform.
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