More and more people are using WhatsApp to communicate with their favorite small businesses, but having to exchange multiple messages and photos to get product information is tedious. For that, WhatsApp making it easier to learn about the products and services businesses offer with the introduction of catalogs in the WhatsApp Business app.

Reported from the WhatsApp blog page, catalogs are a mobile storefront for business people to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously business people had to send product photos one at a time and repeatedly provide information, now customers can see their full catalog right within WhatsApp.

With the presence of the catalog feature, business owners look more professional and keeps customers engaged in the chat without having to visit a website. For each item in its catalog, a business people can add information including price, description and product code. These catalogs also useful to save valuable storage space on the phones of both business people and customers.

The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K. and the U.S. You can see the steps to make catalogs in the WhatsApp Business app in this video.

Top Photo Credit: blog.whatsapp.com