Last February, Off-White finally opened its first outlet in Jakarta. A long wait since the most favorited international fashion brand of the hypebeasts was born in 2012. Off-White Jakarta, located in Plaza Indonesia, is the fourth boutique in Southeast Asia after Singapore, Kuala Lumpur and Bangkok. Before coming to Jakarta, most of the Off-White Singapore consumers are Indonesian.

Founded by American multitalented designer Virgil Abloh, Off-White is one of the most favorited label of fashionistas, especially those belonging to the 'hypebeast' people. This is because Virgil's collection has street-style concept but high-fashion feel. Hypebeast itself is a term for obsessed young people (beast) with everything that is hype, especially in terms of appearance.

Off-White's existence is proven from the list of 10 most hit fashion brands in the world released by Lyst recently. The label, based in Milan, Italy, managed to occupy the second position, overseeing other popular brands such as Balenciaga, Fendi, Versace, and Burberry. This happens because Off-White is very inclusive, looks casual but still feels high-fashion. Unlike luxury labels that specifically target certain groups that like high-fashion collections.

 
Photo Source: @off___white___jakarta

Off-White's first boutique in Jakarta occupies an area of ​​150 m² with an industrial-style interior that is futuristic and chic. Several tables for displaying collections made of granite imported from Brazil. It is clear how Virgil's background as architecture influences the feel of this boutique.

The products offered for Off-White Jakarta consumers are quite diverse. Starting from a collection of men's and women's t-shirts, bags, sneakers, sandals, to collaboration collections. The cheapest price at this boutique is socks range from around Rp 1 million, while the most expensive is jacket at Rp 50 million.

Instagram: @off___white___jakarta